Dr. Jennifer Scott is Managing Director for Ogilvy Public Relations. She heads a team of the agency’s most senior communicators who work with clients to elevate strategic excellence, creativity, and campaign effectiveness. Over the past twenty years, Dr. Scott has worked with organizations, corporations, and governments to enhance and manage reputation, launch and strengthen brands, implement public policy initiatives, and inspire behavior change. She has a specialist background in audience segmentation, trend analysis, and campaign evaluation. Prior to leading the Strategy+Planning group, she was Managing Director of Insights & Research at Ogilvy PR. Before joining the agency, she was President of StrategyOne, Edelman’s specialist research company. Dr. Scott has also served as Director of Applied Research & Consulting in New York, and as Senior Vice President at Shepardson Stern + Kaminsky. A board member of SeaWeb, an environmental organization dedicated to creating public awareness and action around ocean degradation, Dr. Scott also works with various groups to empower and support U.S. veterans. She received her B.A. (Honors) in Politics and Psychology from the University of KwaZulu/Natal in South Africa, and has a doctorate in Politics from Oxford University, England.