global chief strategy officer – Starbucks
Matthew Ryan is global chief strategy officer for Starbucks. In this role, he has responsibility for Starbucks long-term strategic planning process; improving the monetization of Starbucks retail, channel and emerging brands; and strengthening the company’s fast-growing customer relationship management and loyalty capabilities. Matt also serves on the company’s Global Brand Leadership Team responsible for integrating the company’s regional brand and marketing initiatives.
Prior to joining Starbucks in May 2013, Matt was senior vice president of global brand, franchise and customer relationship management for The Walt Disney Company. In this role, Matt led the stewardship and development of Disney’s global brand equity across the company. He provided consumer input into the company’s long-term strategic planning, oversaw the development and cultivation of character franchises, and led development of cross-divisional customer relationship management programs, including the Disney Rewards Visa card. Prior to joining Disney in 1998, Matt held senior strategic planning roles with several national and international advertising agencies.
Matt graduated from Harvard University with a bachelor’s degree in history and literature.